Easter truly is a wonderful season – it’s the ideal time to connect and share special moments with those closest to you. It’s a time to embrace your playfulness and create family rituals that will be remembered forever.

Introducing The Cadbury Mzansi Hide an online platform that allows fans to hide Cadbury Easter Eggs for their family and friends, anywhere across all of Mzansi, Whichever location has meaning for you – hide a Cadbury Easter Egg, send a special location clue to the recipient and they are all set to embark on a digital adventure to uncover their Cadbury egg. #HideThemWithLove

By taking the time to generously hide a virtual egg in The Cadbury Mzansi Hide you also stand the chance to win a fun-filled family experience voucher to the value of R50 000. There is also the opportunity to pay it forward by nominating a family you think deserves a holiday too and they could also receive a similar travel experience voucher.

Visit Cadbury Joy Vault for more on the campaign.