The Good Life Show

Are you a Flexitarian?

…or a conscious consumer?

With more and more people becoming flexitarians (those who choose to primarily follow a plant-based diet with occasional inclusion of animal products, often referred to as “casual vegetarianism”), The Good Life Show couldn’t be better timed. The Good Life Show takes place in Cape Town (31st May – 2nd June 2024) and Johannesburg (26th – 28th July 2024) and hosts four dynamic events under one roof, with one ticket allowing access to all four shows.

·         The Plant Powered Show [Africa’s premier plant-based food, drink & conscious living event]·         Natural & Organic Show [Powered by Nature]·         The Free-from Show [Embrace the alternatives]·         SustainEx [Live and love the sustainable life]

A recent ProVeg International study shows that,  in South Africa, flexitarianism has grown by a 6% to 10% increase in the last year alone. This rise is mainly due to consumers becoming more aware of the health benefits associated with reducing their animal products consumption; awareness and concern around animal welfare generally; as well as current economic challenges which are influencing people to actively look for cheaper protein alternatives such as lentils, beans, and chickpeas. Meat-free meals are also often quicker and simpler to prepare, which offers obvious advantages during the current cost of living crisis. Some additional motivators to this lifestyle change are health, variety, price, and a desire to simply eat a more natural, unprocessed diet.

This coincides with more and more consumers choosing to live more ‘consciously’ and responsibly and this, in turn, affects consumers actively seeking household, hygiene and clothing items that are ethically sourced, cruelty-free, and environmentally sustainable.

Answering the call, The Good Life Show will give its visitors the information and the inspiration they need. Along with plant-based food and drink items available, there will also be also organic, ethical, and sustainable food and household products on show and on sale, and all the producers will be able to answer any questions about their products, their origins, and benefits. There will also be an area which will host dedicated educational talks with experts in the sustainable, agricultural and lifestyle sectors.

A person holding an apple in front of a display of vegetables

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As more and more people become ‘flexitarians’ and ‘conscious consumers’, The Good Life Show is the perfect environment for them to expand their knowledge and gain valuable inspiration.  As consumers become more aware and informed about how the food they eat, the state of their health and the state of the environment are all connected, The Good Life Show will not only help visitors plan their future food and lifestyle habits, but also help them make appropriate product and purchase decisions.

The Good Life Show

Cape Town International Convention Centre, Cape Town

Ø  Friday, May 31, 2024, from 12:00 to 18:00

Ø  Saturday, June 1, 2024, from 10:00 to 18:00

Ø  Sunday, June 2, 2024, from 10:00 to 17:00

Kyalami International Convention Centre, Greater Johannesburg

Ø  Friday, July 26, 2024, from 12:00 to 18:00

Ø  Saturday, July 27, 2024, from 10:00 to 18:00

Ø  Sunday, July 28, 2024, from 10:00 to 17:00

Tickets are on sale at Quicket (Cape Town click here; Johannesburg click here). Follow GLS & TPPS socials for early bird ticket promos. One ticket = 4 shows.

Quicket links:

Quicket links:

Super Early Bird tickets for the Good Life Show Shows 2024 are now on sale and they are limited!

Tickets start from just R87.5 (the best price they’ll ever be), so book yours today and save 50%.

Your 50% saving ends 29 February.

Links to purchase

Don’t forget to quote EARLYBIRD50 to save now!

And if you’re interested in showcasing your brand or products, apply to exhibit now. ( Don’t miss your chance to be part of the sustainable lifestyle revolution.

Stay tuned for early bird ticket promos, exciting updates and reveals by following us on social media:









Also see links below for Good Life Show recipes and Podcasts

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