Over the past two weeks, thousands of South African families have taken the Lancewood Quality Time™ Pledge, committing to at least one distraction-free meal every week. A recent research survey revealed that 89% of households believe that quality time with loved ones is important. However, the study also highlighted that this may be a challenge due to today’s busy and modern lifestyle. This inspired Lancewood® to initiate the Quality Time Pledge encouraging families to make more meaningful connections over mealtimes.
Names you may recognise amongst those that have already taken the Pledge include Minki van der Westhuizen, Mpoomy Ledwaba, J’Something and Zola Nene.
According to Zola, “This initiative has inspired me to take the pledge. Sundays are now reserved for distraction-free, technology-free quality mealtime with the family – you know, the good old-fashioned way!”
J’Something, from Mi Casa, went as far as introducing a cellphone ‘lockbox’ for mealtimes, saying “All the cellphones go into the skaftin before mealtime and then we can focus on one another. There are better things that we could be doing during our mealtime, like catching up with one another, connecting and finding out how everyone is doing and enjoying that meal together. It’s a valuable thing to instil.”
“It seems the more ‘connected’ our lives, the less connected we are to those we love. By taking the Pledge, you commit to creating more memorable quality mealtimes together. Leave the inspiration of what to cook to Lancewood®. Whether you only have 15 minutes to create a meal or wish to make something a little more challenging, we have hundreds of recipes to suit every occasion. And better yet, why not lighten the load and make the meal prep a family occasion,” says Shereen Anderhold from Lancewood®.
Take the Lancewood Quality Time™ Pledge to stand a chance of winning a beautiful dining room makeover to the value of R100,000 to make those mealtime moments even more special. Additional prizes up for grabs include a R50,000 dining room set and desirable KitchenAid appliances. The competition ends at midnight on 6 November 2020.
Visit www.lancewood.co.za for more information, follow @lancewood.co.za on Instagram or Facebook and join the conversation using #LANCEWOODQualityTime. Here are links to videos created by Zola Nene, J’Something & Mpoomy Ledwaba.