Back in the day
I remember my brother and cousins playing with his hot wheels when we were younger. I was so envious to play with them as well, and use to sneak a few of his hot wheels into my room. Barbie needed a ride and what better way then to arrive at the ball in some hot wheels. Hot Wheels is the number one selling toy and vehicle property in the world, and this year celebrates their 50th Anniversary. In celebration,of this phenomenal milestone the brand is going into overdrive with a campaign designed to celebrate five decades of pushing the limits of performance and design. I just have to mention this. Megan Smith, one of our Facebook followers said that before her first son’s birth, her husband started a hot wheel collection. Since his birth he has been buying their son a hot wheel car every month and he has been doing the same with their second son. How amazing is that? When their boys are older they will have a pretty impressive collection. This is just one of several reasons why Hot Wheels is so special: the popular die-cast vehicles and track systems have been exhilarating and challenging kids worldwide for over three generations.
At the starting line are specific 50th anniversary products including: a Black & Gold Themed Assortment, Zamac Themed Assortment, a Premium Collector Favorites Assortment and a special 5 Pack – as well as distinctive 50th anniversary branding on all 2018 products in the track set range.
This year, Hot Wheels is also introducing Hot Wheels City – a system of play, compatible with the others, that allows kids aged 3 to 6 to build a Hot Wheels world. You can look forward to the infusion of stunting, jumping and looping with imagination and storytelling. Hudson and his Dad had so much fun. I think his Dad more so than him.
As an educator what I love about Hot Wheels is the ‘try, repeat’ play pattern. It not only helps to boost confidence, but it also inspires creativity, and instills a sense of good sportsmanship in younger children as well as older children.
Over 6 billion Hot Wheels have been produced since 1968, with more than 130 new car designs released each year in 150-plus countries. That’s 16.5 Hot Wheels produced per second, across 20,000 variations. Known to have partnered with almost every auto manufacturer in the world, Hot Wheels is licensed to create scale models of many full-size cars, including the use of original design blueprints and detailing. It also has segments in digital, automobile parts, licensed apparel, merchandise, live events, the Guinness World Records and video gaming, where Hot Wheels cars are featured in some of the biggest games in the industry, including Forza, Need for Speed and Rocket League.
A little bit of history
Hot Wheels emerged, as many legends do, from a challenge. In 1968 Elliot Handler, US inventor, businessman, and co-founder of Mattel, dared his design team – a rocket scientist and a car engineer – to create a toy car that was cooler and performed better than anything else on the market, so that young boys could experience the thrill of hot rod culture. When Handler saw the first trackable toy car, with its custom design and eye-catching paint job zipping across the floor, he said: “Those are some hot wheels!” Hot Wheels have become popular with adult collectors, for whom limited-edition models are now made available, over the last 15 years. The average collector owns over 1,550 cars. Not the sort of 50-year-old to fall behind on the latest trends, #HotWheels is shared every 30 seconds on social media. No reason you shouldn’t add to that tally right now. #HotWheelsSA #ChallengeAccepted
To celebrate this Phenomenal Milestone, I have partnered with Mattel SA to make one lucky Hot Wheels fan very happy! We are giving a way a Hot Wheels Hamper worth R750.00
|Hot Wheels® 50th Anniversary Black & Gold Themed Asst
|Hot Wheels® 50th Anniversary Zamac Themed Asst
|Hot Wheels® Super Rigs Asst
|Hot Wheels® Stunt Builder Straight Track 4PK
|Hot Wheels® Nemesis Themed Asst
1. Share this post on any of the social media platforms. (See the easy sharing icons on this post) Make sure that you tell me where you shared it to. Facebook, Twitter, Instagram
2. In the comments tell me who the Biggest fan is, and how many hot wheels they own.
3. You can also enter on the Facebook and the Instagram post.
4. Giveaway starts on 2 July and closes on 6 July. The Winner will be announced on 9 July.
I encourage you to join in the celebrations by sharing your stories and interactions with this iconic brand over the past 50 years #HotWheelsSA #ChallengeAccepted