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Get it?

A = Apple
B = Beetroot
C = Carrot

ABC Juice is not a new concept amongst juicers all around the world. It has been known for being a beneficial juice blend for quite some time. As leaders in the vegetable juice market, Rugani Juice decided to launch their very own ABC Juice, the first of its kind, made from fresh vegetables and fruits only! As a farm and family-owned brand, Rugani is passionate about raising a healthy generation and leaving a legacy for future generations. By building on their current juice making principles, they wanted to produce a nutritious juice that is more approachable for youngsters, whilst also adding more veggies than fruit.

What makes Rugani ABC Juice special?
Freshness is their secret ingredient! Rugani ABC Juice is made from the freshest veggies and fruit because they are the farmers as well as the producers!

Unique agro-processing setup
At the time of harvest, every good farmer ends up with a certain percentage of the crop that is not aesthetically pleasing enough to sell, but still perfectly nutritious. As the leaders in carrot agriculture in South Africa, Rugani took it upon themselves to innovate in the agro-processing space to transform this “not-so-perfect” fresh produce, that could have ended up as waste further down the value chain, into a highly bio-available nutraceutical that’s accessible and affordable.

With their unique agro-processing set-up, they process the juice close to where the fresh produce is grown. The carrots are grown on their farms. The beetroot and apples, like most of Rugani Juice’s other fresh ingredients, come from neighbouring farms who also have a certain percentage of their crop that is not aesthetically pleasing enough to sell.

On the day of harvest, the veggies and fruit are transferred from the farms to the juicing facility, where the juice is extracted and aseptically packaged within one day. This enables them to produce a superior quality product that is made with fresh carrots, apples and beetroot that are harvested at sunrise, juiced and packed by sunset. When opening the specially designed pack, you get to enjoy the freshness as if you had picked yourself.

You don’t have to be a rocket scientist to know that Rugani’s innovative juicing process ruptures the plant cells which makes the nutrients more bio-available than eating raw veggies & fruit (clever right?).

Only produced once a year
In South Africa, apples are only harvested during a limited period. Like our 100% Cloudy Apple Juice, the ABC juice will only be produced once a year, as it contains fresh apples that are only harvested in season.

55% Vegetables
ABC Juice contains more vegetables than fruit.

Preservative Free
ABC Juice is pantry safe! No substances or chemicals are added to maintain its shelf life, Rugani uses long-life aseptic packaging to keep their juice fresh. Like in space….NO 02 + NO Sunlight = LONG shelf life. Only once opened, it should be refrigerated and consumed within 3 days.

Not from Concentrate
Rugani ABC Juice is made from fresh carrots, apples and beetroot. Not by reconstituting any concentrates.

High in Beta-Carotene
This supersonic antioxidant destroys free radicals and protects healthy cells. Our ground-breaking extraction process ruptures plant cells, making the nutrients more bio-available than eating raw veggies and fruits.

The innovative Rugani juicing process ruptures 95% of plant cells, making the full nutritional benefits of any veggie or fruit more bio-available to your body. Only natural sugars are present and no preservatives are added. It is also naturally gluten-free, naturally dairy-free and vegan friendly.

At what age can a child start drinking ABC
Professional recommendations:

“Infants should be exclusively breastfed for the first six months of life to achieve optimal growth, development and health.” –  The World Health organization (WHO)

“Breast milk is the optimal, healthiest drink for babies up to 6 months. All other drinks such as tea, fruit juice and vegetable juice should be avoided in this time. Thereafter, to meet their evolving nutritional requirements, infants should receive nutritionally adequate and safe complementary foods, while continuing to breastfeed for up to two years or beyond.” – Monique Piderit, RD (SA) Nutritional Solutions

Rugani juices are all made from fresh produce (not from concentrate), with only natural sugars present and no preservatives. According to the above recommendations, you may start introducing your child to vegetable juice from 1 year, however, please consult your health practitioner or dietician before incorporating any new foods or drinks into your child’s diet.

Fun Activities
Four fun collectable activities are on the back of all of the 10 packs to keep your little scientists busy and the creative juices flowing (pun intended!).

Pack sizes
330ml packs are perfect for lunchboxes (one case = 2 weeks of lunch packs), as well as a healthy option for party packs (be THAT mom!). The 750ml is a nutritious option for the whole family to enjoy.This deliciousness can be enjoyed in two different pack sizes.

Rugani ABC Juice will be available nationwide at Food Lover’s Market stores from April. It will also be available at Dis-Chem Pharmacies nationwide, as well as selected Pick ‘n Pay, Checkers, Spar and other independent retailers by May.

Veggie juice is a brave new destination that brainy little scientists & their moms dare to visit. 3…..2……1……..LIFTOFF!!!!

Great taste – Inspired by Nature! That’s the Rugani Promise

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