World Wildlife Day takes place on 3 March 2020. In celebration of World Wildlife Day, Munchkin has launched a special series of cups. The cups, now available at leading baby retailers, help families teach children empathy and respect for animals at a time when more than one million species are threatened with extinction. Inspired by the important work these organizations are doing, Munchkin is making a substantial donation to both the International Fund for Animal Welfare (IFAW) and The Whale Sanctuary Project.
The Wild Love cups include child-friendly stories and key facts about at-risk animals, including the polar bear, the red fox and the orca, to help raise awareness about the issues impacting these species, their habitats, and the conservation challenges they face. In accordance with Munchkin’s goal to reduce the environmental impact of its products, the special packaging for the Wild Love cups is made of 100% recycled and recyclable material.
Whether it’s a small moment at the dinner table, or a wonder-filled nature walk outside, Munchkin’s Wild Love Miracle® Cups hope to inspire family conversations about the importance of protecting the planet, its wildlife, and feed children’s untamed imaginations about the world beyond their back yard. This new product line brings to life Munchkin’s commitment to partnering with integral animal conservation organizations and ensuring a sustainable future for our children.
“Protecting animals and supporting the welfare of the planet are core beliefs of Munchkin. Our partnerships with IFAW and The Whale Sanctuary Project deepen our commitment to a sustainable future for our children while encouraging empathy and compassion,” said Steven Dunn, Munchkin CEO and Founder. “These opportunities to teach little ones to care for animals can be their first step to also learning how to care for others.”
Protecting the Planet for Future Generations, One Cup at a Time
The Wild Love cups highlight the conservation challenges that critical animal species face, including:
- The polar bear: The Munchkin Polar Bear cup raises awareness of the threats to polar bears including shrinking sea ice caused by catastrophic climate change.
- The red fox: The Munchkin Red Fox cup aims to end the cruel practice of fox fur farming by encouraging awareness among families and avoidance of purchasing any fur or fur-trimmed products.
- The orca: The Munchkin Orca cup supports the end of orca captivity for human entertainment and brings awareness to the thousands of whales killed each year due to entanglement in fishing nets.
Trainer Cups in all three designs with Handles
Sippy Cups in all three designs
Last year, Munchkin announced a partnership with IFAW, a global non-profit that rescues, rehabilitates and releases animals into secure landscapes around the world. Similarly, Munchkin pledged a donation of $1 million over time in 2016 to the Whale Sanctuary Project, which is the first organization focused exclusively on creating seaside sanctuaries in North America for retired, rescued and rehabilitated orcas and beluga whales. When families purchase a Wild Love cup, they support Munchkin’s donations to these organizations addressing species in need.
“At IFAW, we believe intergenerational conversations about our shared planet and its inhabitants is fundamental to achieving our vision of animals and people thriving together,” said Azzedine Downes, IFAW President and CEO. “We are thrilled to partner with Munchkin who shares our belief that the next generation will play an integral role in solving the most pressing conservation issues of our time.”
“The Whale Sanctuary Project is deeply grateful to Munchkin for its continued support since our organization’s founding. As we continue our work establishing sanctuaries for these cetaceans, the Wild Love line not only supports these critical efforts but also helps families understand why natural habitats for whales and dolphins are so important,” said Lori Marino, Whale Sanctuary Project President.